Job Description

Head of Brand & Product Development – Home & Textiles

Remote (U.S. based)

Reports to: Commercial Director

Full-time, Permanent

Our client is an AI-powered gifting platform reimagining how people give and receive, all through a sustainable, emotionally resonant lens. Our client's consumer site is the proving ground — but our broader vision includes proprietary technology, immersive gifting experiences, and a growing portfolio of in-house brands. One of the most exciting extensions of our client's company is a creative brand-building arm focused on launching and growing proprietary lifestyle brands. They're starting with a home goods brand, rooted in beauty, purpose, and timeless utility.

About The Role

We’re looking for a visionary brand builder to lead the creation and launch of their first private brand — starting with home goods and textiles. This is a hands-on role for someone who knows how to transform a product concept into reality: from sketches and samples to sourcing, production, packaging, and storytelling.

The ideal candidate has deep experience in both product development and branding, with a strong network of factories — ideally including white-label manufacturers in key high-quality production hubs (especially Brazil and Turkey) –– as well as a sharp eye for design.

You’ll work under the guidance of an executive advisor, but will have full ownership of brand development — with access to select resources (marketing, creative, ops) of the parent company as needed. This is a rare opportunity to build something from scratch inside an innovative company, with long-term leadership potential as the brand scales.

Key Responsibilities

In-House Brand & Product Development

Own the vision, concept, and development of a new in-house home decor brand under this private label umbrella
Define brand strategy: positioning, name, design identity, product vision, packaging, pricing, and storytelling
Lead product development across soft and hard goods categories (e.g., bedding, linens, home décor)
Build and manage relationships with overseas manufacturing partners and white-label producers — particularly in cost-efficient, design-forward markets like Brazil and Turkey — including assessing factory capabilities, negotiating pricing, and ensuring quality control.
Ensure product and packaging meet relevant safety, labeling, and compliance regulations

Go-To-Market Planning

Define launch roadmap and early sales goals, in partnership with leadership
Identify go-to-market channels (DTC, wholesale, boutique retail, marketplaces, etc.)
Develop low investment/high return brand marketing strategies, including social media, influencer seeding, and editorial storytelling
Create branded materials and sales decks in collaboration with the marketing team

Cross-Functional & Future Team Leadership

Collaborate with internal departments (ops, finance, creative) for key milestones and vendor needs
Oversee contractors and vendors (e.g., photographers, stylists, packaging suppliers) to bring the brand vision to market
Prepare to grow the brand team — especially in sales, account management, and marketing — as the business scales

Essential Requirements

8–12+ years experience in home goods, textiles, or lifestyle brand development
Experience building product from scratch: sourcing, sampling, negotiating, and launching
Familiarity with compliance and regulatory requirements for home products
Strong understanding of branding and visual identity — from storytelling to packaging to social media
Proven ability to work directly with manufacturers and suppliers, both domestic and international — with preference for candidates who bring connections to overseas factories and white-label manufacturers in high-quality markets like Brazil or Turkey
Strong business instincts: understands margin targets, COGs, and pricing strategy
Able to roll up your sleeves — writing copy, overseeing shoots, managing timelines — but also lead as the brand grows
Experience managing vendors, junior team members, or freelancers
Bonus: Experience with product development for a recognizable U.S. home brand/retailer (Crate & Barrel, West Elm) or brand expansion into a major U.S. retailer (e.g. Target, Bloomingdale’s)

Why Join The Team?

Be the founding leader of a new home brand with creative freedom and long-term ownership potential
Build inside a nimble, high-growth company with resources across marketing, technology, and ecommerce
Help shape the next era of lifestyle retail — blending emotion, purpose, and exceptional design
Collaborate with seasoned leaders and visionary advisors
Competitive compensation + the opportunity to become General Manager of a brand

Salary: $165k–$185k annually + medical benefits + PTO

EMERGING BLUE

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Head of Brand and Product Development- Home and Textiles