Sales & Marketing Director
About the Role
Our client is a rapidly growing, vertically integrated cannabis company dedicated to providing exceptional products and experiences to their customers and developing the best retail operations in the Oregon cannabis market. We are seeking a Sales & Marketing Director to lead both teams and report directly to the CEO. This role is highly dynamic, involving both retail and manufacturing operations.
The ideal candidate is a hands-on leader who can balance strategy with execution—comfortable rolling up their sleeves for data analysis, software tools, and direct communication with stakeholders, while also coaching and developing the team.
Key Responsibilities
- Develop and execute strategic sales plans to achieve company goals.
- Set, monitor, and achieve KPIs; forecast sales based on campaigns and market trends.
- Train, coach, and hold Sales Reps and Brand Ambassadors accountable.
- Analyze sales data, pricing strategies, competitor activity, and market research.
- Provide leadership and support to the sales team and brand ambassador network.
- Manage marketing budgets, campaigns, and timelines across teams.
- Track and analyze campaign performance and ROI.
- Design and execute new marketing and advertising initiatives.
- Drive traffic to online ordering platforms and optimize merchandising to increase AOV.
- Oversee marketing assets, packaging, graphic design, and advertising placements.
Qualifications
- 3 – 5 years of management experience in a sales and/or marketing environment.
- Experience developing and tracking KPI’s, forecasting projected sales and managing a sales team.
- Experience developing marketing strategies to drive revenue growth.
- Ability to analyze performance data, pricing strategies, market research data and competitor products.
- Bachelor’s degree in marketing, sales, or related field.
- Proven management experience leading teams.
- Strong project management, organizational, and communication skills.
- Ability to manage multiple priorities with attention to detail.
Legado Talent provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
